I think we're MAD
It’s been a while since I blogged but that often happens when I get really busy with work. However, I had a short bit to throw out there now that my company is transitioning between two projects.
There’s been a lot of talk about approaches to development such as test driven development, behavior driven development, feature driven development or design driven development. I have a new one to add to this list that I seemed to have stumbled into… MAD, marketing appointed development.
It’s really pretty simple. Company A promises a new product on date B to a large, eager audience. It then informs its development team that we have a new product to build and deliver. Sounds fun doesn’t it? Oh, and they did not base date B on any factual data or estimates. Do you work in a MAD environment? I guess I do.
Posted by Marty Haught on Thursday, March 16, 2006
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